Method & Solutions
Three ways to remove
the Clarity Tax.
Decode
Translate
Deliver
01 Decode
The Clarity Tax Diagnostic
€600You'll know, numbers in hand, exactly where your message is costing you clients, and where to start.
- A free scoping call: I assess, on the spot, how much blur is costing your positioning and your services.
- The 0–10 Clarity Meter applied to your business.
- A full report on one funnel, one offer, or your whole business.
- A prioritized list of fixes, with short, medium, and long-term impact.
Delivered in 2 days
Book your free strategy call02 Translate
The Full Audit
From €2,500Your expertise, finally said in your client's language, clearly enough that they choose you without needing convincing.
- An analysis of your positioning: where you stand with your client, and against your competitors.
- Where you sit in the market.
- A proposal to sharpen your offer.
- A rewrite of your key message: sales page, VSL, email campaign, ads, whichever is your priority.
- A live handover session, so you can carry the message yourself.
Delivered in 5 business days
Book your free strategy call03 Deliver
The Full Partnership
From €8,000Your message, everywhere your clients meet you. The Clarity Tax removed, from first contact to signed deal.
- The Diagnostic and the Full Audit, included.
- Your message adapted and rolled out across the whole funnel: website, sales page, emails, LinkedIn, proposals.
- Rollout handled by me, or with a member of your team, scoped from the start.
- Ongoing support until the message is fully adopted.
On quote
Get in touch
My commitment
We keep working until you recognize your own expertise in a message that speaks your client's language. Your words, their language, your value. Until you're there, we keep iterating: no counter, no extra cost.
In return, I ask three things of you: answer the brief in your own words and your prospect's, show up for the handover session, and give me your feedback within five business days.
I can translate your expertise. I won't guess it.
This isn't the right fit if
- You're looking for a freelance writer for a one-off piece.
- You don't know yet what you're selling, or to whom.
- You want to hand off the work and never think about it again.
- You expect different results without changing a word of what you say today.
Frequently asked questions
Yes, but what about my situation?
Do the math yourself. Take your average contract. Say €30,000. Now count the real deals you lose every quarter to someone less good than you. At least one. Over a year, that's four. €120,000 gone. And of those four, how many were lost not on skill, but because your value never actually landed? Half, at the very least. €60,000 a year. That's the price of blur. Every year. It never shows up on a balance sheet. No invoice bills you for it. And yet you're paying it.
Sure, you can write your own messaging, or hand it to AI. But you risk spending time another expert would save you, while you do the one thing no one else can do for you: your actual job. A developer knows their tool better than anyone, but they're rarely the best person to make it presentable.
It's actually the best time. Getting the message right before launch means you're not shouting into the void. Better to have a clear message before you pay for ads than to fix it after paying for nothing.
That's exactly where I'm most useful. The more technical your expertise, the bigger the gap between what you can do and what your client understands. Closing that gap is my job.
Hand it to Stevens & Cie and you get the time back, and a weight off your shoulders. I handle the analysis, the research, the writing, and even the rollout of your campaigns. We work as partners: you only step in to approve or give feedback.
Book a free, no-obligation 30-minute call to check your Clarity Tax and map out how to remove it.
Book a strategy call